Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

Articles written by Stuti Jalan ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...