Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into ...

In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam ...

As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it. Today ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...