Corporate social responsibility (CSR) is increasingly influencing consumer behavior, with shoppers seeking brands that actively contribute to their ...

One way for TV makers to protect or increase revenue when unit sales don't rise is to get people to buy ever larger and smarter screens, at a higher price.

Media intelligence and reputation insights firm CARMA has entered into a strategic partnership with Earned First, a media and ...

McDonald’s UAE has launched a new brand platform, The Good You Don’t Order, aimed at highlighting the company’s social, community, and ...

Dubai-based telecom operator du has launched a new brand campaign titled “Bridging the Spaces Between Us”, placing human connection at the heart of its ...

The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior marketing ...

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision ...

Kabrita Goat Milk has reached more than 208,000 parents in the United Arab Emirates through a retail media campaign run by ...

Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B ...

The images, some of which appear to depict real people — including minors — have circulated on Grok, the AI chatbot developed ...

Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the service ...

TikTok has overtaken all other major social platforms to become the leading source of news for young adults in the United States, underscoring a generational ...