Twiss told a tale of how he and fellow PR teams put together an iconic photo shoot featuring Bird, among several other icons ...

The sobriquet was given to the Celtics champion center in his playing days with Boston for his stoic demeanor, for starters.

Their style of play has changed radically, and it appears to be a silver bullet in a weak Eastern Conference milieu.

The Boston Celtics have made having a capable a front office a key tool in stacking their NBA-record 18 titles. And from the looks of things, that trend seems to be very alive based on the replies of ...