Al-Futtaim BYD has launched its Ti 7 model in the UAE with a campaign film that celebrates the multicultural nature of the country. The spot, developed in partnership with Memac Ogilvy, cuts through ...

The HUMAIN deal includes front-of-shirt sponsorship, naming rights for the Nassr FC training centre and collaboration on AI ...

Created by Think Human, the Mom Store campaign uses football commentary to reframe everyday parenting moments.

Campaign Middle East rounds up the latest AI platform updates from July 2026; this includes OpenAI, Perplexity, Canva and ...

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from July 2026.

Why organisations are moving beyond good intentions and towards measurable, transparent social impact as the foundation of ...

The Campaign Big Global Awards 2027 have launched and are now open for entries. The early-bird deadline is 13 August, with ...

Following Ryan Fox's victory at The Open Championship, global events specialist Arena Arena makes the case for long-term ...

Hypermedia and Majid Al Futtaim unveil landmark digital bridge installations at Mall of the Emirates and City Centre Al Zahia ...

Through its partnership with WebEngage, Kaspersky has driven more than 500,000 engagement with its B2B marketing.

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record for Saudi Arabia and Bahrain following a ...

The Esports Foundation (EF) and Saudia, the national air carrier of the Kingdom of Saudi Arabia has announced an expanded ...