Campaign Brief Asia

Esplanade expands Baybeats into Roblox with immersive Beatsverse experience

Esplanade - Theatres on the Bay, Singapore, launches Beatsverse, a virtual experience on Roblox inspired by Baybeats, ...
Campaign Brief Asia

Jainam debuts new brand platform with ‘Kal Jaante Hain, Kal Banaate Hain’ campaign

Jainam, an end-to-end financial services company, has launched its first brand campaign under its transformed brand identity, ...
Campaign Brief Asia

LT Foods appoints BBDO India as integrated creative partner for DAAWAT

BBDO India has secured the integrated creative mandate for LT Foods, a leading billion-dollar global FMCG company in the ...
Campaign Brief Asia

Bestads Best of the Week Reviewed by Riku Vassinen, CEO/CCO/Co-owner, hasan & partners

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium - ...
Campaign Brief Asia

100PLUS launches ‘Ini Flow Aku’ campaign celebrating Malaysia’s next generation

Dentsu Malaysia has launched Ini Flow Aku (This Is My Flow), a new campaign for 100PLUS that connects the brand's "Thirst for ...
Campaign Brief Asia

VML Malaysia brings KFC’s Original Recipe heritage to life in immersive brand experience

KFC Malaysia and VML Malaysia have celebrated the brand's enduring place in Malaysian culture with ZON ORI KFC, its first-ever immersive brand experience bringing to life the flavours, memories and ...
Campaign Brief Asia

Japanese lifestyle brand MUJI unveils first above the line campaign in Australia via Communicado

Japanese lifestyle retailer MUJI has launched its first above-the-line campaign in Australia through Communicado, introducing ...
Campaign Brief Asia

OCBC celebrates trusted relationships in new regional campaign by GOVT VCCP Singapore

OCBC has unveiled its latest regional brand campaign, which will be rolled out across Singapore, Malaysia, Indonesia and Hong Kong. Created by GOVT VCCP Singapore, it builds on previous campaigns that ...