Nike’s newest ad campaign quickly became a hit, thanks to a powerful pairing of Jalen Brunson and Natalia Bryant.

A key feature of the new Nike Kobe 3 Protro is diamond shapes on the upper and outsole in honor of Natalia, whose middle name is Diamanté.

Brunson's appearance is fitting, as he's a known fan of Kobe sneakers. According to ESPN, the NBA All-Star wore a version of the Kobe sneaker inspired by the Statue of Liberty at the 2025 NBA playoffs, and previously sported the Kobe 6 Protro Grinch shoes in March 2024.