(Reuters) -Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead ...

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

MSNBC was launched in 1996 as part of a joint venture between NBC News and Microsoft — hence the “MS” in MSNBC. The name ...

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic ...

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The ...

MSNBC will change its name later this year and drop the storied peacock image from its branding — the first real ...

MSNBC will rebrand as MS Now later this year as Comcast separates the network from NBC News, marking a push for independence ...

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and ...

MSNBC will rebrand as MS NOW as it pulls away from NBC to distinguish itself as a more independent news channel, executives ...

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News.The channel will be ...