Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on April ...

Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master ...

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing ...

Ayo Edebiri is set to write and is in talks to star in the Barney movie at A24. The project has been in development since ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

The Bear” star Ayo Edebiri is set to write the screenplay for the upcoming live-action "Barney" movie and is also in talks to ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.

Barbie also released a doll in the same musical set that honors Alicia Key's producer and engineer Ann Mincieli.

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.