It all started with a simple question and a daring response. An American Eagle exec just spilled the details on how Sydney Sweeney personally set the audacious tone for their now-famous ‘Great Jeans’ campaign.

Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. It has.