Major retailers can tailor prices based on customer data including location, demographics or shopping history, the US Federal Trade Commission said in initial study findings, raising concerns about the use of what they termed “surveillance pricing.

The agency details interim insights from staff perspective examining how companies track consumer behaviors to inform surveillance pricing The Federal Trade Commission's initial findings from its surveillance pricing market study revealed that details like a person's precise location or browser history can be frequently used to target individual consumers with different prices for the same goods and services.