The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Ford Motor Company has launched a From America, For America campaign, offering U.S. customers access to the company's ...

Ford's catchphrase for this effort is clever, too, with its website blaring "EMPLOYEE PRICING — Ford Motor Company. From America. For America." That's followed up by "You Pay What We Pay." Wow, right?

Ford Motor Company (NYSE:F) introduced a new program called "From America, For America" that opens up employee pricing to all customers. The Detroit automaker said the handshake deal with every ...

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively ...

Lamley admits he and his sales staff we were on pins and needles as the tariffs dropped on April 2. They were expecting price ...

The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...