In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad decision away from tapping out. Then came Dana White, a fiery, fast-talking promoter with a relentless vision and zero patience for failure.

Saturday's mixed martial arts event at Climate Pledge Arena broke the UFC's North America ticket sales record.

With there being no return date in sight, Dana White is reportedly desperate for Conor McGregor to buck his ideas up and make his UFC return. While the talent pool is undoubtedly the best it has ever been in mixed martial arts,

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.

UFC boss Dana White is set to launching a boxing league using a similar model to his successful MMA venture, but Eddie Hearn has found holes in his plan