The women's tennis tour has WTA rebranded with a new logo and “Rally the world” tagline. Read more at straitstimes.com.

World number one Aryna Sabalenka applauded the WTA's efforts to spotlight athlete personalities and supported Saudi Arabia's ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The BNP Paribas Open at Indian Wells takes place from March 2-16. Here's how to watch Coco Gauff, Taylor Fritz, Aryna ...

Here are 10 candidates, five men and five women, who are most likely to hoist the BNP Paribas Open trophy on championship ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Coco Gauff’s career reaches new heights as she joins an elite circle of legends like Roger Federer. Discover how the tennis ...