Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

As is typical with the feature gap between standard and pro models, rumors suggest the iPhone 17 Pro and Pro Max (as well as the Air) will get the newest A19 chip, while the regular iPhone 17 will get the same A18 chip that powered last year's iPhone 16.

Apple’s iPhone 17 Pro Max is expected to include a 5,000mAh battery, making it the most powerful iPhone ever in terms of battery capacity.

The phone may come with big upgrades, including a new design, faster performance, and a better camera with a new telephoto sensor compared to the iPhone 16 Pro Max.

Apple is preparing for its next major smartphone launch, and attention is already turning toward the iPhone 17 Pro Max. The device will lead the iPhone 17 series, which is expected to include multiple models such as the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

Apple’s iPhone 17 lineup will offer four models, but one in particular could be a harder sell than usual: the new iPhone 17 Pro.

According to media reports, the iPhone 18 series could feature four models, including the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone.

Apple is manufacturing all four of its iPhone 17 models in India ahead of next month's launch, according to Bloomberg. That marks a first for the company, as it tries to mitigate the effects of President Donald Trump's tariffs on products produced in China.