Sweeney’s "Americana” opened in 16th place at the domestic box office, earning $500,000 in its opening weekend.

Sydney Sweeney’s latest indie film, Americana, has finally been theatrically released two years after it premiered at the ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

At the end of the day, the goal of a good retail campaign is twofold: to promote sales and showcase brand values, " said ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

AM ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

And sometimes it's an unexpected catalyst that sends a stock off to the races. One stock that I'm watching closely right now ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according ...