From viral TikTok trends to SKIMS launches and provocative runway moments, 2025 marked a shift in how body hair was seen. No ...

The number-two brand, Salt.Xo, is also digitally native and like Her Fantasy Box was founded by a Black woman. Launched by ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...

A writer tries three different combinations of the "mascara cocktailing" trend, layering drugstore products to maximize ...