NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

As politicians in both parties raise concerns about the impacts of AI, political groups backed by tech investors and Meta ...

Here are the best stories of ad tech from the past year, including The Trade Desk, Google and Amazon, that had the ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

A new pro-AI network of political action committees is releasing its first candidate ads in the 2026 midterms, as the debate around artificial intelligence ramps up ahead of the elections.

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

While artificial intelligence still dominated the industry, there were a couple of breakthroughs that defined the year ...

During a press briefing, Peacock parent company NBCUniversal showed off how these “arrival ads” might look. One image shows ...