NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

How AI, cloud computing, and digital ecosystems are driving explosive revenue growth for the market’s most influential companies.

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Pinterest is acquiring advertising technology company tvScientific, the companies announced. tvScientific helps smaller companies buy ads on streaming television. Pinterest has been looking to acquire ...

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.