This week saw brands blend humour, emotion and cultural storytelling to connect with consumers across categories. From ...

The move integrates AJIO and Tira, giving consumers access to over 1,500 beauty brands while strengthening Reliance Retail's ...

While a report says customer acquisition, fashion scaling and margin expansion would all need to succeed simultaneously, ...

How a lipstick that sold out online is trying to turn one-time buyers into a habit and what its journey says about the ...

Kohli famously ended a Rs 110-crore endorsement deal with German sports firm Puma India which began in 2017 and was reportedly valued at R ...

Google unveiled a slate of Gemini-powered ad tools at Marketing Live 2026, including Business Agent for Leads and YouTube ...

AI is moving beyond chatbots and recommendations to reshape how fashion marketplaces operate. Myntra, Nykaa and Meesho are ...

YouTube has expanded its shopping affiliate program in India with the addition of two new merchant partners – Nykaa and Purplle. The YouTube Shopping affiliate program, launched in 2023, allows ...

After something of a long, quiet search for a new athletic director, Wisconsin has made a hire — and the reaction appears to be overwhelmingly negative. Everyone from national media to local media to ...

Naturis Cosmetics secures ₹100 crore funding to expand its manufacturing and product offerings in the booming beauty market.

While I have no idea why the Syfy channel still airs a Twilight Zone marathon on the 4th and New Year’s, I do know that I ...

According to the CEO, microfinance sector has gone through a ‘clean-up’ rather than a recovery after the crisis that hit in FY24 and FY25 ...