Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Mark Zuckerberg’s Meta knows Chinese scammers are bilking users out of billions of dollars – but has allowed them to keep ...

Meta's Q2 revenue and earnings beat estimates Wednesday, driven by strength in its ads business. It's still spending big on Reality Labs and expects significant capex growth in 2025 for AI. CEO Mark ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale smarter.

Meta Superintelligence Labs, the newly formed AI unit led by Alexandr Wang, is also under pressure to perform, as Meta’s ...

A Reuters reporter created ads promising unrealistic investment returns and easily placed them on Meta's social media ...

Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Advertisers are eager to spend serious money there and are already planning for the eventuality, with a good number ...

Discover how Meta Platforms leverages AI models to boost ad performance and revenue. Learn the benefits, risks, and future ...

In October 2023, I published an article on this site urging you to buy Meta Platforms (NASDAQ:META) ahead of earnings. My ...

A bipartisan group of lawmakers penned a letter Thursday to Meta expressing “deep concerns” over reports it has continued to promote Illicit drug advertisements on its platforms — including on ...

Meta shares drew fresh attention after KeyBanc raised its price target to $800 on July 17, citing strong revenue momentum and ...