HOKA opened a store in Auckland's new outlet mall Manawa Bay last year and the brand is stocked in Torpedo 7, Kathmandu and Platypus, among other New Zealand stores.

The founders say they used a New Zealand name out of admiration for that country's rich adventure racing heritage. "Hoka" is a verb meaning to soar or to fly, while "One One" (pronounced "Own-ay ...

RELATED: HOKA drops yet another new shoe in 2024: The Mach 6 running shoe The Hopara 2 hiking shoe is available at hoka.com in both men’s and women’s sizes and available in four different ...

HOKA has dropped a new shoe collection featuring all the vibes of spring packaged in your favorite sneaker and slide styles. The Vibrant Bloom Collection retails for $60-$175, depending on design ...

Although the company is now based in Goleta, California, and its name comes from New Zealand (more on that later), Hoka was founded in the French Alps.