Michael Jackson sang a forgotten Dr Pepper jingle before becoming the face of Pepsi. Discover how he changed celebrity ...

Chili's baby back ribs jingle is perhaps one of the most famous TV jingles of the '90s, and even beyond. Here's how it rose ...

The best and most memorable stadium chants from across the NFL.

Is MTR’s Sambar Anthem brilliant marketing, or proof that Karnataka will drop everything for a decent sambar debate? It’s ...

Ggenerative AI is transforming political campaigns in the Johor state election, from creating anthems to social media content, and the concerns it raises. Read more at straitstimes.com. Read more at ...

The new, and very important, CX-5 has arrived in Australia, and Mazda marked the occasion by dropping a commercial built around a song written specifically for the new SUV. It is one of the cheesiest, ...

A one-hit wonder is the musical equivalent of capturing lightning in a bottle. While the initial success might feel effortless, recreating that success can turn out to be impossible. Moreover, there ...

Jane Power makes the case for brands to stop renting musical fame and start building ownable sounds that live in people’s ...

"The campaign grew organically because people connected with the idea and made it their own. The event itself became a ...

Which '80s candies deserve to be unearthed for a second chance at sweet, sweet life? Pucker up, because these 11 treats of ...

For the Islamic Arts Biennale, WithFeeling was tasked with creating a sonic identity that could carry the emotional weight of one of the region’s most important cultural events. Commissioned by ...

Freya Skye finds it "incredibly surreal" to be the new face of Hollister. The 16-year-old singer is fronting the brand's ...