For years, music has been an inspiration for commercials that often air out on radio and television and recently on digital ...

For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

Companies are eliminating an endless assortment of products to boost profit. For consumers, it means that they now have fewer ...

After a test run with Warner Bros Discovery-owned Max last year, AMC Networks is ramping up their content distribution ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.

Some TikTok users, such as Kate (@herculeankate), have shared emails from Bloom asking them to record in exchange for free Greens, but the rumors that larger creators like Alix Earle receive cash ...

“Admitting no wrongdoing” did not absolve BetterHelp of the internet’s wrath, nor did the approximately $10 refund. Fans have continued to call for their favorite influencers to end their partnerships ...

Investment management company Curreen Capital released its third quarter 2024 Investor letter. A copy of the letter can be ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.