Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Reenact your favorite Wicked scenes with Glinda, Elphaba and Nessarose dolls from Mattel. Pre-order now. Products officially ...

It will be helmed by Loki director Kate Herron and produced by Margot Robbie's LuckyChap company behind Barbie.

“We know that the benefits of doll play and of gifting Barbie are limitless - imagination, empathy, self-expression, confidence, so much more.” “We’re really exicted to highlight our ...

Dolls help children create wonderfully vivid and imaginative worlds, while also serving as unsettling reminders of the abyss ...

Barbie® unveiled the latest Barbie brand campaign titled “Give Limitless Possibilities™” today, alongside 2024 Barbie Role ...

Shailene Woodley, “Star Trek” actor Zachary Quinto and “Euphoria” star Barbie Ferreira will lead the Broadway cast of “Cult ...

“Give Limitless Possibilities” showcases what it means to give a Barbie to someone by bringing to life the benefits of doll play across all of its joyful, loud, imaginative — and sometimes messy — ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

dolls, and sets. And since the clothes are made to order, there's more room to play. While regular Barbie clothes need to be easily reproduced on a large scale, the @BarbieStyle team can invest in ...

LEVEL UP YOUR BARBIE DOLL with these STUNNING DIY hacks! From glam makeovers to epic accessories, we’re showing you how to ...