Sydney Sweeney is American Eagle’s It Girl. Sweeney, 28, starred in another ad for the brand while promoting their low-rise ...

"Denim on denim is always in," the Syrn founder wrote on her Instagram Story.

Actress Sydney Sweeney has quickly become the perfect American sweetheart with her beautiful looks, front-page smile and strong opinions. The 27-year-old actress fits the classic stereotype of an ...

American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to ...

Sydney Sweeney does not appear to be letting the controversy surrounding her previous collaboration with American Eagle stop ...

American Eagle stock surged as the company reported that Sydney Sweeney's jeans campaign and Travis Kelce's new collection were successes.

Sydney Sweeney has moved on from "great" jeans to sun-lit shorts. After combatting controversy over her 2025 American Eagle ad campaign, the Euphoria star has teamed up with the clothing company again ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...

Sydney Sweeney has unveiled her second American Eagle campaign using her now-signature move: a sly wink at the camera. Nearly nine months after the brand's "Great Jeans" campaign sparked online ...

Sydney Sweeney and American Eagle are back together, with the “Euphoria” star modeling a selection of summer-ready jean shorts in her second campaign for the retailer. Dubbed “Syd for Short: American ...

It's time to say hello to "Syd." Months after conversation – and controversy – erupted over Sydney Sweeney's American Eagle jeans ad campaign, the star is back for a new summer spin on shorts with the ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...