Chris Hemsworth and his wife, Elsa Pataky, opened up about their love of sports in their Super Bowl commercial. The two ...

Women’s sports are experiencing unprecedented visibility, competitive excellence and fan engagement. Yet the infrastructure ...

AMHERST — For most Amherst athletic events, Victoria Dawson is likely to be found in the stands or on the sidelines. From ...

The Chiefs hired Krug in 2021 as executive vice president and chief media and marketing officer, the team’s first CMO. She’s ...

Academics from the University of Sheffield are warning that current gambling advertising rules may be insufficient after new ...

Super Bowl Sunday has become a two-part event for millions of fans. Then there are the commercials that people talk about for ...

DALLAS — The Dallas-based advertising agency behind the controversial "He Gets Us" ads has released yet another one for this ...

The NFL is calling an audible for its Super Bowl ad. Though the league brought together several stars, including Myles ...

As Super Bowl betting surges, unchecked gambling platforms deepen existing inequities ...

Rexona is betting big on branded entertainment with the launch of an eight‑part sports series that pits Australia’s biggest ...

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do ...

Sports marketing is undergoing a quiet but significant reset. For decades, the category has been dominated by elite athletes, peak performance and aesthetic-driven messaging. But today’s consumer is ...