Sprunki is a Roblox experience where you drag various elements onto 2D characters to morph them and give them a unique look.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...