Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February, in part, it said, over the raging wildfires in California.

State Farm Stadium announced in a statement that they are pulling themselves out of the commercial lineup on FOX for Super Bowl 59. The big game will be held at the New Orleans Saints’ home venue, the Caesars Superdome, on Feb. 11. Here’s their statement, per Gabe Lacques of USA TODAY Sports:

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires .

Some of the biggest insurers in California had the highest number of national claim denials in 2023, according to Weiss Ratings.

The outbreak of deadly wildfires in Southern California has prompted criticism of insurers who have dropped coverage in the state due to regulations that make it hard to price for risk.

The insurance company canceled thousands of California homeowners' insurance policies last year in an attempt to avoid "financial failure."

California’s Department of Insurance has worked to repair the broken insurance system, but the LA fires threaten to undo the progress the state has made.

State Farm has pulled its planned Super Bowl ad, citing the urgent need to support Californians amid the devastating wildfires. “Our focus is firmly on providing support to the people […] The post State Farm Cancels Super Bowl Ad to Focus on California Wildfire Relief Efforts appeared first on Baller Alert.

California's Fair Plan, the state's insurer of last resort, may be unable to pay billions in claims arising from the Los Angeles fires and may require a bailout that could ultimately be paid by homeowners statewide.

Sonoma County poultry, dairy fair exhibits may go virtual this year in a move fair managers say is necessary but disappointing.

Insurance agency State Farm has decided to cancel its plans for a Super Bowl ad to instead commit its time and money to the LA fires.