With Japanese animation forecast to become a $60 billion business by 2030, Sony is leveraging its assets behind the category: "We are very bullish about the overall growth of anime and what that means for us.

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Sony/Honda gave an update on their AFEELA EV at CES, and we now have a name, a price, and a timeline – but will it include subscription fees?

The pioneering publicist transformed consumer electronics marketing, mentored future leaders and championed education throughout his remarkable career.

But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

A planned movie studio from Sony Pictures is still “on track,” according to a company spokesperson, as the company makes its presence known at the juggernaut Consumer Electronics Show. New incoming CEO Ravi Ahuja spoke during CES in a chat with Variety,

Sony is working to bring immersive gaming to a whole new level...and it's one that includes smell-o-vision as well as the other senses. Sony unveiled its immersive entertainment concept at the consumer electronics show in Las Vegas earlier this week.

A new anime series based on Ghost of Tsushima, developer Sucker Punch's award-winning PS5 open-world role-playing game, was announced as part of Sony Group Corporation's CES (Consumer Electronics Show) press conference in Las Vegas.

Consumer Reports previews the 2026 and 2027 Afeela 1 from Sony Honda Mobility. Similar in size to the Lucid Air and Tesla Model S, the Afeela electric sedan lacks some of their capability.

Season 2 of the HBO/Sony Pictures Television drama series 'The Last of Us' will release in April, Sony confirmed Monday at its CES presentation.

The Future Immersive Entertainment Concept (FIEC) was unveiled at the 2025 edition of the Consumer Electronics Show (CES).

during a Sony news conference at the Consumer Electronics Show (CES) in Las Vegas, Nevada on Jan. 6, 2025. (IAN MAULE/AFP via Getty Images) · IAN MAULE via Getty Images Though Honda showed off ...