X’s BrandRanx tracks the Super Bowl LX ads that drove real fan reaction.

One of the most memorable lines I’ve heard recently was WPP’s chief technology officer, Stephan Pretorius, describing the ...

And after hours of watching campaigns surge, slip and sometimes disappear entirely, one thing became obvious: the brands that ...

Marking Italy’s third time hosting the Winter Olympics, the Milano Cortina 2026 Games will bring together a rare convergence ...

The Great Resignation of 2021 and 2022 was driven by confidence. Marketers left because they believed, correctly, that ...

Everyone asks who “won” the Super Bowl ads. Andrew Tindall argues the real issue is that the creative edge behind $8m slots ...

Woe betide the brand that overpromises and underdelivers in this scenario. When brands promise immersion and deliver a photo ...

For evidence of TV's shift into a performance marketing channel, look at Pinterest's acquisition of TVScientific. When a platform built on visual discovery bets big on the living room screen, it's a ...

Super Bowl 60 took place last night, February 8, at Levi’s Stadium in Santa Clara, California. Brands such as Poppi, Dunkin’, Anthropic and Instacart brought their A-game and here you can watch their ...

Arthur Sadoun, freshly installed as CEO of Publicis Groupe, made two decisions that week that would define the next decade. First, he announced Publicis would skip the awards circus entirely in 2018, ...

From Anthropic and OpenAI going head-to-head to the debut of what’s been called the “first” AI-generated Big Game spot, one of the biggest themes of the night was artificial intelligence.

AI performs best with clean, statistically relevant data. That means investing in data quality, governance, and integration. And it pays off: AI-powered bidding performs best when campaigns have ...