Social Samosa’s Best Social Media Campaigns Awards at SAMMIE 2026 recognised campaigns across categories including AI, ...

From MAGGI and Titan to Škoda Auto India and HSBC, legacy brands secured 43 metals at the SAMMIE Best Social Media Brands ...

From social-first creative shops to digital-native specialists, emerging agencies made a strong mark across the Special ...

The three technology brands collectively bagged eight metals, with campaigns spanning creator marketing, short-form video, ...

Creative leaders unpack how digital culture, creators and changing consumer behaviour have reshaped the narrative of friendship in advertisements.

At Social Samosa's SAMMIE 2026, marketers discussed how CTV, programmatic and retail media can work together, focusing on ...

Marketing leaders highlight why successful AI adoption will depend less on technology access and more on culture, human ...

Marketing leaders at SAMMIE 2026 discuss why brands should move beyond visibility, invest in fandoms and create meaningful ...

The CMOs shared why organisational courage, integrated AI systems and human decision-making will separate successful AI ...

Man: Brand New Day through in-film placements, digital campaigns, games, limited-edition products, food offers and fan ...

Rather than relying on conventional advertising, NCDEX is using ecosystem building, regional engagement and user advocacy to ...

Marko uses conversation instead of search to understand a company’s goals, challenges, budget and industry, then uses ...