JanSport Backpack brand JanSport took a humorous approach to its back-to-school campaign, Always With You. The brand’s campaign spots turn JanSport backpacks into “a singing, deadpan antihero belting ...

Since the end of the Era’s Tour in December, brands have been mourning the absence of Taylor Swift lore from the cultural zeitgeist. You could say that missing the global popstar had them feeling ...

The Kansas City Chiefs tight end is building his own brand and personality outside of the NFL and his superstar girlfriend, ...

Swedish candy brand BUBS taps Burson for US expansion The agency will launch BUBS in the U.S. market with a 360-degree campaign.

From disaster to dollars: Social media crisis comms is new lifeline for sinking brands New data reveals that social media makes crisis comms profitable for Tea, Astronomer, Dunkin’ and more.

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that ...

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A Texas district affected by rising floodwaters this month is soliciting a PR firm to develop general communications strategy and provide on-call PR services for exigent and crisis situations ...

Which brand’s back-to-school 2025 campaign is your favorite? By Diana Bradley, August 20, 2025 How Great Clips, Welch’s Fruit Snacks, Command Brand and JanSport are helping students and teachers ...

Why Miracle-Gro and Gabby Windey want gardeners to have a ‘Full Bush Summer’ By Eric Berger, August 05, 2025 Nadezhda Camperlengo, VP and head of social for Miracle-Gro’s creative partner The Martin ...