From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping podcast consumption in 2026 and provides the actionable insights your ...
In addition to fueling the evolution of how people watch TV, the proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is ...
Auckland, March 11, 2025 – Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, ...
effectively and efficiently ad placements achieve both reach and attention. Adelaide is the latest to integrate with Nielsen’s Outcomes Marketplace. New York, October 7, 2025 – Nielsen, a global ...
NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...
For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE NEW YORK – December 5, 2024 – Nielsen, a global ...
Auckland – March 3, 2026 – Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s ...
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...
The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...
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