Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Catch up on select AI news and developments from the past week or so: IBM warns that data silos are slowing enterprise AI adoption. IBM says AI's biggest bottleneck is not model quality but fragmented ...

Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections ...

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...