iGaming advertisers cannot rely on mainstream platforms – Google Ads and Meta block or heavily restrict this vertical, so the market runs on specialized ad networks instead. Campaigns targeting the US ...

What if the channel you’ve written off as “brand-only” could measurably lift your Meta and Google performance? In this App Talks interview, Mike Fogarty, Head of Client Development at Tatari ...

Most brands believe their acquisition strategy is working. Revenue looks stable. ROAS from existing partners appears healthy. Leadership sees conversions coming in and assumes the program is scaling.

Building a SaaS feature has never been cheaper, and neither has copying one. Cheaper AI tooling, open-source models, and a deep bench of available engineering talent have all compressed how long it ...

Business of Apps is delighted to partner with Mintegral to launch Inside App Scaling, a new channel dedicated to the operational realities of scaling apps in the modern marketing era. The channel is ...

Eshwarya Agarwal is Director of Insights and Analytics at Busuu, the language learning app. At Business of Apps London 2026, he made the case that staring at your conversion funnel harder won’t fix it ...

Looking for additional scale without adding new traffic sources to your workflow? Paid Social Traffic is now available inside the PropellerAds Self-Serve Platform. This new ad format gives advertisers ...

Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...

Even with all of the marketing, onboarding and retention strategies deployed by app companies, the vast majority of downloads end with an inactive and unengaged user. More than 90% of users on average ...

Space at Business of Apps NYC is filling up fast and if connecting with the senior app growth leaders shaping the app ecosytem is on your radar for 2026, now is the time to move. 77% of the exhibition ...

This guide will walk you through what an Android app developer does, how you might develop an app for Android, and how to choose a top Android app development company to help you build the ultimate ...

Choosing the top USA app developer to build a mobile app for your business can be daunting, especially since the US is considered one of the biggest hubs in the app development industry. Fortunately, ...