OpenAI reveals its AI models went rogue during testing, leading to a historic breach at AI startup Hugging Face, raising ...

HK Vitals launches its latest campaign featuring Yami Gautam to promote skincare from within, focusing on collagen as ...

Shoppers Stop has reported a narrower net loss for the first quarter, driven by significant growth in its beauty business and demand for premium products, despite rising costs. The company remains ...

Auto industry faces ₹25,000 crore hit from new EPR rules. SIAM urges government to amend financial provisions in vehicle rules. Accounting standards may block funds and impact profits for automakers.

Alphabet surpasses Wall Street revenue expectations for Q2 2023, driven by a remarkable 82% growth in Google Cloud as ...

A peek into how the Swedish brand with IKONIC 3.0, a multi-platform campaign spanning earned media, digital, and social ...

As global aging approaches a multi-decade peak, the commercialisation of companionship and a structural glut in inherited assets are rewriting the rules of consumer growth, says trendspotter and ...

At ET Brand World Summit 2026, marketing leaders discussed how AI is reshaping media planning and measurement. Panelists said ...

ETBrandEquity.com brings latest fifa world cup 2026 news, views and updates from all top sources for the Indian Marketing & Advertising industry.

As India's direct-to-consumer sector matures, brands prioritize customer retention, operational efficiency, and long-term ...

Mehak Jaini has been appointed as the new head of marketing for McDonald's India (West and South). She brings almost two ...

The University of Tennessee Research Foundation has filed a lawsuit against Anthropic in federal court for allegedly ...