Brands are now admitting flaws to grab attention. This strategy, seen with Aamir Khan and Bingo! Chips, resonates with ...

In a crowded media landscape, perfection is the new "white noise." Savvy marketers are now weaponising their own flaws ...

In a category haunted by the "fear of death," Rahul Talwar, chief marketing officer of Axis Max Life, is flipping the script.

Discover how seemingly healthy grocery options like granola, yogurt, and plant-based milks may contain hidden sugars. Learn ...

India's food delivery industry is expected to thrive in 2026, emphasizing customer experience and value-oriented services, as ...

The Indian appliances and consumer electronics sector is poised for significant growth, becoming the fourth-largest market ...

Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...

Explore how the traditional marketing model is being revolutionized by the concept of flow, where brand meaning is co-created ...

This article explores the changing landscape of holiday shopping in 2024, highlighting the increasing popularity of thrift stores, the impact of economic concerns on consumer behavior, and the notable ...

Explore the complexities of New Year resolutions and the balance between adaptability and commitment for personal growth. Learn how to curate your resolutions for genuine progress.

Discover the history behind Santa Claus's red suit and the myths surrounding Coca-Cola's involvement. Learn about the origins ...

The Bombay High Court has ordered the immediate deletion of disturbing and unauthorized AI-generated images of actress Shilpa ...