Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an accident. His death was confirmed by Varsity Spirit, the company he founded in ...

STATEN ISLAND, N.Y. - Make way for the Queens. Our Lady Queen of Peace made school history with a clean sweep at the CYO Island championships Saturday morning, earning victories in its Small Varsity ...

Season 4 of the Varsity Cheer League is officially in the books! Teams have been hard at work all season long earning points at Varsity All Star events to work their way to the top of the leaderboard.

Another year of the Varsity Cheer League is now officially in the books! Season 4 was the biggest yet as teams were bold with their event schedules to rack up those points. We saw some of our highest ...