In an attempt to court younger audiences, Disney’s ESPN is planning to add some user-generated content to its yet-to-be-named flagship streaming service, which will debut later this year. Subscribe to ...

New data from U.S. brands shows a sharp increase in UGC-driven conversions, alongside continued growth in social media ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...

Electronic Arts will use generative AI to completely transform user-generated content and significantly reduce friction in this billion-dollar market. UGC, or user-generated content, is incredibly ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

More than ever before, the games industry sustains itself on the backs of its players. Not only in terms of their time and their feedback, but in terms of their creative input as well. All today's ...

With the release of MindsEye just days away, the game’s director, Leslie Benzies, paid a visit to IGN Live today to discuss the new third-person action-adventure game. MindsEye is not an open world ...

A hot potato: Photoshop maker Adobe changed its terms of service earlier this year, and creatives have since discovered that the company now states its right to ...