TikTok is proving impactful over its competitors, pulling a higher per-post engagement rate (5.69%) than those of Twitter and both Meta’s Facebook and Instagram, according to Rival IQ’s Social Media ...

This article is from Big Technology, a newsletter by Alex Kantrowitz. The Facebook survey looked bleak. According to internal research released by a whistleblower last year, young adults told the ...

If you want to know what’s happening in the world, one important metric is what apps people are downloading. For 2022, Facebook dropped by more than 25%, TikTok kept winning, and CapCut, a formerly ...

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke ...