My Hotel codes offer Cash and Gems to help players rapidly develop their virtual hotel. Created by Nite Games, the objective in this tycoon experience is to create the most hospitable accommodation.

The campaign will run through February 22. Hilton is the first hotel to join Roblox with tangible transferable rewards, but just one of the many businesses joining the gaming platform to advertise.

The campaign - Hilton's first foray into the metaverse - will launch in Slivingland, Paris Hilton's virtual Roblox world, giving visitors a chance to earn real-world rewards with the hospitality ...