Which is the better way to compose your research; the direct, bold language of active voice, or the objective, nuanced tone of passive voice?

Active: Choudhary proposed the methods and principles by which each process in product synthesis could be analyzed. In this case, the active voice is the better choice. The literature review section ...

This means writing in a casual, conversational tone – like you're telling a story to a friend, or even your pet iguana. Your goal is to tell your story in a voice that's true to how you talk.

Passive speech is awkward and sometimes hard to understand. Let Word find your passive voice content and help you correct it.

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...