Adult cereal box characters look straight ahead. The researchers also found the making eye contact increases brand loyalty, by about 16 percent, compared with characters the gaze straight forward.

PHILADELPHIA, March 8 (UPI) -- Children ages 4-6 said they enjoyed a cereal more when a popular cartoon character like Shrek was on the box, U.S. researchers found. Doctoral students Matthew ...

When walking down the cereal aisle, the best line of defense for children and adults may be to avoid eye contact … with the cereal box characters. It's nothing new that items are strategically ...