When setting an appointment with a new prospect, it is critical to come across in a professional manner. Although you want to sound natural and friendly, that does not mean eliminating a script.

Empowering appointment setters for success Here's how to transform your appointment setters into lead-generating machines through a strategic marketing perspective.

Appointment setting is a lead generation tactic that most teams aren’t taking advantage of—only 21% of B2B marketers are prioritizing it, according to my company’s State of B2B Marketing ...

Drawing from my personal entrepreneurial journey, which spans over a decade of building and overseeing remote offshore global sales, lead generation and appointment setter specialist teams, I've ...