The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

As traditional platforms scale back on news, LinkedIn is stepping up—offering brands, publishers, and professionals a trusted ...

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s ...

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

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Monks India, S4 Capital’s operating brand in India, has appointed industry veteran Ketan Desai to lead Monks, effective from February 03, 2025. Desai will lead the organisation, helping it navigate ...

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Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes ...