We help companies in the app industry generate leads and pipeline, create content and build their brands. Reach app industry professionals across multiple app verticals and get in front of decision ...

Building a SaaS feature has never been cheaper, and neither has copying one. Cheaper AI tooling, open-source models, and a deep bench of available engineering talent have all compressed how long it ...

Mike Fogarty is Head of Client Development at Tatari, a platform built for buying and measuring convergent TV across linear, streaming, and online video. Lauren Frame is Director of Growth and Brand ...

iGaming advertisers cannot rely on mainstream platforms – Google Ads and Meta block or heavily restrict this vertical, so the market runs on specialized ad networks instead. Campaigns targeting the US ...

Most brands believe their acquisition strategy is working. Revenue looks stable. ROAS from existing partners appears healthy. Leadership sees conversions coming in and assumes the program is scaling.

Looking for additional scale without adding new traffic sources to your workflow? Paid Social Traffic is now available inside the PropellerAds Self-Serve Platform. This new ad format gives advertisers ...

Business of Apps is delighted to partner with Mintegral to launch Inside App Scaling, a new channel dedicated to the operational realities of scaling apps in the modern marketing era. The channel is ...

Eshwarya Agarwal is Director of Insights and Analytics at Busuu, the language learning app. At Business of Apps London 2026, he made the case that staring at your conversion funnel harder won’t fix it ...

Space at Business of Apps NYC is filling up fast and if connecting with the senior app growth leaders shaping the app ecosytem is on your radar for 2026, now is the time to move. 77% of the exhibition ...

Want to know who the top mobile app developers and game development companies are in India for Android and iOS? In this guide, we’ll give an overview of the app developers market in India –any company ...

Even with all of the marketing, onboarding and retention strategies deployed by app companies, the vast majority of downloads end with an inactive and unengaged user. More than 90% of users on average ...

Choosing the top USA app developer to build a mobile app for your business can be daunting, especially since the US is considered one of the biggest hubs in the app development industry. Fortunately, ...