But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...

The National Association of Theatre Owners will never again be confused with the "other" NATO. The org, representing thousands of exhibitors across the country and around the globe, announced Tuesday ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

LAS VEGAS —Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for audiences to watch at home. Cinema United, a trade organization ...

The National Association of Theater Owners — for years known as the "fun NATO" by insiders — will also celebrate its new name, Cinema United, when gathering in Las Vegas with Hollywood studios.

"We have the ability to give the experience of 35mm, 70mm, 16mm... We care about it." Theater association Cinema United has ...

No more being confused for the North Atlantic Treaty Organization. NATO, the cinema trade group which represents movie theaters across the country, is changing its ...

For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about military alliances, treaties and other global ...