And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. pic.twitter.com/vjLAw6cOt5

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short.

Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.