The People’s Union directs people to not make any purchases at all on Feb. 28, and especially not from any major retailers. Their website specifically mentions Amazon, Walmart, and BestBuy. If there is an emergency or needed essentials, consumers are encouraged to support a local small business instead.

Consumers are preparing for a 24-hour economic blackout on Friday, one of several boycotts planned by groups of consumers or activists to protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump's efforts to eliminate federal DEI programs since taking office.