The Xbox One and its dashboard user interface were built with advertising in mind, key members of Microsoft’s UK Xbox Live Advertising team have told website StickTwiddlers on a recent visit to the ...

Xbox One was designed with advertising in mind, members of the Xbox Live advertising team have confirmed. Speaking with StickTwiddlers, a number of Microsoft staffers in the Xbox Live advertising ...

Data accumulated over time and tech will improve targeting. In an interview on StickTwiddlers, a Microsoft employee explained how advertising has been incorporated into the Xbox One, especially with ...

When Microsoft reversed its Xbox One policies a few weeks back, there was momentary hope that the company has listened to its customers and understood the features they were asking for. Granted, this ...

It seems the next-generation Kinect sensor that is required on the upcoming Xbox One will be used for more than just voice and movement-based game control. According to a recent interview with the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The company has already started using it on the Xbox 360, which Microsoft said will "reinvent" ...

Xbox One and Kinect have caused quite a stir among gamers over fear that Microsoft will use both devices to monitor players to compile marketing data, then release it to advertisers. Despite claims ...

REDMOND, Wash., and NEW YORK — Sept. 27, 2010 — Brands are jumping in to a new era of engaging and connecting with consumers. Microsoft Advertising today announced at Advertising Week 2010 that a full ...

Microsoft has calmed the Xbox One fires ablaze this weekend after an Ad Age story suggested that the new Kinect could be used to extract data for advertisers. AdAge, reporting on a talk by Xbox chief ...

[UPDATE] Following the publication of this story, Microsoft's Larry "Major Nelson" Hryb provided a statement on the matter through Twitter. "FYI: We are seeking a correction to the Ad Age story that ...

REDMOND, Wash., and NEW YORK — Sept. 27, 2010 — Brands are jumping in to a new era of engaging and connecting with consumers. Microsoft Advertising today announced at Advertising Week 2010 that a full ...